If you are a physician who is providing advanced and innovative care for your patients, or providing valuable research in your field, you should have a reputation to match your expertise. If you feel that reputation is not what you hoped it would be, MarketMD™ can help.

As a physician your hospital or practice typically spends the bulk of its marketing and advertising on general promotion to increase patient traffic. The average hospital only spends a small portion if its annual P.R. budget on actual promotion of its doctors. And most private practices are concerned mainly with gaining prospective patient mindshare over its competition.

The problem with all this is that, unless you are a doctor at a top tier hospital or one with instant name recognition, you are at a disadvantage. There are numerous rankings and awards for individual doctors. But these are not objectively based upon your individual skill or expertise, or even your patient outcomes. These awards are based almost solely upon your reputation among your peers. And for doctors not at “top-tier” hospitals—which heavily promote their doctors and departments as part of a large budget—getting the attention of your peers is not easy.

You can try advertising. But according to a MarketMD™ survey, 74% of physicians said they either ignore, or do not take into account print and web advertising when evaluating the veracity of their peers.* What do they respect? Out top survey results said: research, publications and personal appearances by their peers in the media—demonstrating their expertise.

MarketMD™ has developed an innovative and unique approach based on our research, to promote you as an individual doctor to a variety of ranking and award lists.

MarketMD™ provides these services to individual doctors. In addition, often hospital administrators and P.R. departments are willing to actively promote their doctors, in conjunction with the promotional services we provide for hospitals. In that case, we suggest a conference to try and reach an arrangement which is mutually beneficial. We have found that coordinated promotion of both hospital and doctors have significant value-added impact.

Your practice is everything.
Partner with MarketMD™ to ensure that the public will know.

*175 board-certified MD’s responded to this MarketMD survey via telephone.